The first-attempt delivery rate (FADR) is the KPI that measures the percentage of deliveries completed successfully on the first attempt, with no need for a second try. It’s a key indicator of last-mile logistics efficiency.
Why it matters
Every failed delivery creates cost: a second (or third) trip, storage, customer handling, sometimes a return. A high FADR means fewer re-deliveries, lower costs and happier customers. As a benchmark, a good FADR is generally above 90%, excellent above 95%.
How to improve it
The main levers: reliable ETAs communicated to the recipient, correct time windows, clear delivery instructions, and proof of outcome via Digital Proof of Delivery. It’s closely tied to OTIF, which adds the completeness dimension. On the cost of failed deliveries, see how much a failed first-attempt delivery really costs.
FAQ
What’s a good first-attempt delivery rate?
Industry standards consider above 90% good and above 95% excellent. It depends, though, on the urban context, type of goods and delivery model.
How does it differ from OTIF?
FADR only measures whether the delivery succeeds on the first attempt; OTIF also requires it to be on time and complete. They’re complementary.