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Bringg alternative

Optivo and Bringg compared for teams that plan their own fleet's routes

With OptivoRoute, Optivo's route optimization software, your own fleet's routes are planned in 5-30 minutes, with on-board devices and a driver app in the same contract. Bringg is a delivery orchestration platform for retailers that split orders between own drivers and third-party carriers. If your day is routes for your own vans, here are the differences.

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Why people look for a Bringg alternative

Bringg is built around the question retailers ask every day: which resource should take this order, an in-house driver or a third-party carrier. A team that delivers only with its own vehicles pays for that orchestration layer without using it. The planner still needs routes built every morning with time windows, vehicle capacity and several loading points, vehicle telematics comes from another supplier, and the price arrives on quote after a sales process designed for enterprise retailers. People also look elsewhere when they want one supplier for planning, tracking and driver app.

  • Platform designed for orchestration across own drivers and 250+ third-party, crowdsourced and autonomous carriers in 70+ countries
  • No public price list or plan tiers: the site leads to a demo request
  • No vehicle telematics devices in the offer: tracking relies on the Drive app on the driver's phone
  • Customers shown on the site are large retailers and logistics providers

Key differences

How Optivo is different

1

Building routes for one fleet or orchestrating carriers

OptivoRoute starts from the day's orders of a single fleet and decides which deliveries go on which vehicle, in what order and from which depot, respecting time windows (also multiple), capacity per vehicle and the sector rules configured in onboarding. Optivo customers run it with three-compartment vans with variable geometry (dry, chilled, frozen) and with pickups and deliveries paired in the same route. Bringg's Plan and Dispatch modules decide which resource takes each order, an in-house driver or one of 250+ carriers, and follow it through the Drive app.

2

Driver app plus vehicle devices, or driver app alone

Optivo includes OptivoTrack, Optivo's tracking system, in the same contract: an OBD plug & play device, CAN bus for advanced telemetry, or Cloud OEM with no hardware for factory-connected vehicles (30+ brands from 12 automotive groups). Position, fuel consumption and anomalies, driving style and CO2 per vehicle and per route sit next to the routes. Bringg follows deliveries through the Drive app on the driver's phone; vehicle telematics is outside its offer.

3

A quote sized on your volumes or an enterprise sales process

With Optivo the quote is sized on the volumes you plan, agreed upfront, not on the individual deliveries completed. Optivo-branded devices are usually on free loan, or purchased to put them on the books; the contract is usually a subscription, on request a licence installed on the company's systems with a separate fee for services. Bringg has no public price list; the proposal follows a sales process built for retailers and logistics providers.

4

Who runs the onboarding

Optivo's team configures your sector's constraints in onboarding and follows the customer directly: pharmaceutical distribution, food and beverage, agri-food deliveries to retail chains are the cases it knows from the inside. Bringg's leadership sits in Tel Aviv, London and the United States, and its listed partners are Salesforce, SAP, Manhattan and Blue Yonder.

At a glance

Who it's built for Teams planning delivery routes for their own fleet every day Retailers and logistics providers mixing own drivers and third-party carriers
Route optimization Builds the routes: vehicle assignment, time windows, capacity, several depots Plan module: route optimization, resources and carrier selection
Vehicle tracking OBD plug & play, CAN bus or Cloud OEM with no hardware Drive app on the driver's phone; no telematics devices
Driver app Driver app in the browser, nothing to install: three taps to close a delivery Drive app for iOS and Android with proof of delivery, works offline
Where the AI works Magic Order: orders extracted from Excel, PDF, photos or pasted text Performance AI: Predictive Time on Site now, two more tools in 2027
Contract and price Quote sized on planned volumes; subscription or installed licence On quote, no public price list
Home market Italian company; a team that configures constraints in onboarding Private company; leadership in Tel Aviv, London and the United States

Want to see this comparison on your own routes? Thirty minutes with your data, no strings attached.

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Commercial models compared

Optivo sizes the quote on the volumes you plan and includes devices, driver app and onboarding. Bringg sells an enterprise platform on quote.

Optivo

The quote is sized on the volumes you plan, agreed upfront, not on the individual deliveries completed. Optivo-branded OBD or CAN devices are usually on free loan, or purchased to put them on the books; Cloud OEM with no hardware where the vehicle allows it. Usually a subscription; on request also a licence installed on the company's systems, with a separate fee for services, assessed case by case before the contract. Book a demo for a quote on your routes.

Bringg

Price on quote. Bringg publishes no price list or plan tiers; the site leads to a demo request and the proposal follows the sales conversation.

What changes with Optivo

With Optivo, kilometres drop by 10-20% and fuel by 10-15%, with 5-10% fewer vehicles needed; route planning takes 5-30 minutes. Payback comes in 3-9 months.
Results from Optivo projects

10-20%

fewer kilometres from the first months

When Optivo is the right choice

Optivo is for you if…

You plan deliveries every day with your own vans and contracted drivers, and need routes that respect time windows, capacity and several loading points. Today the plan takes half a day, and you want it in 5-30 minutes. You want proof of delivery, customer notifications and vehicle tracking in the same product, without paying for a carrier orchestration layer you do not use. You want a team that configures your constraints and follows you directly.

Bringg at a glance

Bringg is a private company with leadership in Tel Aviv, London and the United States. Its delivery orchestration platform covers delivery windows at checkout, planning, dispatch, the Drive app with proof of delivery, customer notifications and no-code automation; the Network adds third-party, crowdsourced and autonomous carriers. It sells on quote to retailers and logistics providers.

Who Bringg is built for

Bringg addresses retailers and logistics providers delivering in several countries, whose orders go to own drivers, third-party carriers or crowdsourced fleets depending on cost and availability, and who want delivery windows at checkout, dispatch and customer notifications in one enterprise platform.

How to move from Bringg to Optivo

The switch is planned around the end of the Bringg contract, so two platforms are not paid at the same time.

  1. 1

    Set the date on the contract end

    The Optivo team works with you to activate the platform when the Bringg term ends, without months of overlap.

  2. 2

    Bring orders and customer data as they are

    Customers, addresses and orders enter through Magic Order, the OptivoRoute chat: upload Excel, CSV, PDF or photos, or paste text. The AI extracts the orders, searches history for what is missing and asks for confirmation when something does not add up.

  3. 3

    Choose how to track the vehicles

    Optivo-branded OBD plug & play or CAN bus devices on the vehicles that need them, usually on free loan or purchased to put them on the books; Cloud OEM with no hardware for factory-connected vehicles. The Drive app is replaced by the Optivo driver app.

  4. 4

    Configure the constraints with the team

    In onboarding you set time windows, capacity, depots and sector rules. Drivers log into the app with email and password and close a delivery in three taps.

We'll walk you through the switch on your own data: orders, vehicles and the end date of your current contract.

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FAQ

I use Bringg to split orders between my drivers and carriers: can I run Optivo alongside it?

Yes. Choosing between your drivers and third-party or crowdsourced carriers for each order stays in Bringg. Optivo adds the routes for the fleet you run, own vehicles and contracted drivers, with time windows, capacity and several depots, plus a driver app with proof of delivery and vehicle tracking.

Bringg optimizes routes: how is Optivo different?

OptivoRoute starts from the day's orders of one fleet and assigns the deliveries to vehicles, in order and from the right depot, with time windows (also multiple), capacity per vehicle, priorities and sector rules such as retail delivery sequences or three-compartment vans. With Optivo kilometres drop by 10-20% and fuel by 10-15%, and planning takes 5-30 minutes. Bringg's Plan module optimizes routes, resources and carrier selection inside an orchestration platform for retailers.

My delivery workflow runs in Salesforce: can I run Optivo alongside it?

Your Salesforce workflow stays where it is. Optivo adds routes, a driver app with proof of delivery and vehicle tracking, and exposes documented APIs for ERP, WMS and management systems. Whether and how it connects to your Salesforce setup is checked on your case in the demo. Bringg on Salesforce, formerly Zenkraft, has been on the AppExchange since 2022.

How much does Optivo cost compared with Bringg?

Optivo works on quotes: the price is built on the number of vehicles, the modules you choose and the volumes you plan, agreed upfront, not on the individual deliveries completed, and it includes devices, driver app and onboarding. Payback with Optivo is 3-9 months. Bringg publishes no price list; the proposal follows a sales process for enterprise retailers and logistics providers. The demo with your data is also how you get a quote.

How long does it take to switch to Optivo?

Usually a few weeks: the platform is in the cloud and ready at once, the constraints are configured in onboarding, the devices take a few minutes per vehicle to install, and factory-connected vehicles are activated on Cloud OEM with the VIN. Aligning the switch with the end of the Bringg contract avoids paying two platforms.

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How this comparison was made

Comparison written by Optivo from the competitor's public sources, checked on the date shown.

Information about Bringg was checked against the sources listed on the update date. Prices, products and terms can change: check the official channels before you decide.

Before your Bringg renewal, bring your routes to a demo and see how Optivo builds them.

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